Packaging Design

GÜEY CBD

The Güey brand was founded with the intention to create a top-notch CBD experience that would stand out in a heavily-populated, unregulated hemp-derived product market.

Guey product shots

Güey’s founders knew exactly who they wanted to show up for & serve because they themselves saw an open space for Hemp/CBD tinctures that were both premium and cleanly produced.

Creative Direction

Our team, in collaboration with JCamille.Co, crafted a look & feel that spoke to Güey’s niche, craft hemp extracts. The Güey aesthetic includes high-contrast colors for visibility to customers looking for something different than the jumble of products already on shelf. 

Guey Logo and font guide
Guey Packaging concepts

Color Theory

Using color psychology, classic blue was chosen as the primary brand color because it indicates purity within the human mind. It is counter-balanced by rose gold, that visually communicates a high-end experience.