InnDica.com - Branding and Website
Brand development and website design for a Cannabis Travel Directory and Review Website
We organized every aspect of the site to create an easily navigated user experience. We introduced a bright, versatile color palette that represents InnDica’s offerings. The primary Turtle Logo was treated to a vignette to better match the purples of some varieties of cannabis flower.
The website category icons were designed to reflect the overall InnDica identity. As vital part of our concept, these icons represent the website categories and are symbolic of the experiences and areas they denote.
The website, collateral and social media together have created a cohesive brand story and serve the company mission of creating a community space for finding curated lodging, entertainment along with sharing the care-free spirit the brand is built upon.
InnDica.com is a niche travel platform for travelers to discover cannabis-friendly hotels, event venues, cannabis lounges, tours, and more. Guests can leave reviews and share their trip experiences with the plant medicine community. InnDica also offers transformational travel and tourism businesses the opportunity to reach a targeted audience of experiential travelers and consumers.