K. Graffo - Branding

Working in collaboration we were challenged with finding an extremely delicate balance between cherished moments, eco-consciousness, & rare global textures. We specifically curated a color palette to reflect the experience of a moment in nature, “Before Dawn”. The collection of soft & muted tones are of humble character, without underrating the quality of earthly, yet high-end fabrics.

Subtlety is the game, in both the stationary & packaging suite, so as not to overpower the experience with the products themselves. An overall minimalist approach was taken so that K.Graffo’s authentic quality can shine bright.